Over two decades I've designed across the web, nine of them at the heart of the Wix Editor, shaping products like Sections, the Add Panel, Pages, and Brand that reach 250M+ users.

I own work end to end, from research and ideation through delivery with PMs and engineers, and I build increasingly with AI; Claude and Cursor are part of my daily practice.

 

Along the way I've also designed hundreds of websites and templates at Wix, used by creators around the world. I care about clarity, restraint, and mentoring the designers around me.